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Nepa

Nepa

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Nepa AB is a marketing intelligence company combining survey data, sales data, and marketing investment analysis to help global brands optimise their short- and long-term growth. Its core offerings span brand tracking, campaign evaluation, and continuous media mix modelling, delivered via proprietary dashboards, with operations spanning the Nordics, UK, US, and India.

Nepa faces customer concentration risk, with its five largest clients representing ~24% of net sales, alongside dependence on qualified personnel and its ability to manage growth. Market-related risks include customer budget sensitivity affecting demand and competitive pressure from technology-driven DIY/SaaS research alternatives and AI-driven alternatives.

Financials

SEKm 2025 2026e 2027e
Sales 223 209 225
Sales growth (%) -17,1 -6,1 7,8
EBITDA -15 5 14
EBITDA margin (%) -6,6 2,6 6,2
EBIT adj. -19 -7 5
EBIT adj. margin (%) -8,5 -3,4 2,4
Pretax profit -33 -6 6
EPS -4,33 -1,04 0,73
EPS growth (%) N/A -76 N/A
EPS adj. -3,01 -1,04 0,73
DPS 0 0 0
EV/EBITDA (x) -3,4 7,9 2
EV/EBIT adj. (x) -2,6 -6,1 5,3
P/E (x) N/A N/A 11,2
P/E adj. (x) N/A N/A 11,2
EV/sales (x) 0,22 0,21 0,13
FCF yield (%) -26,2 10,4 23,2
Le. adj. FCF yld. (%) -15,4 3,7 14,3
Dividend yield (%) 0 0 0
Net IB debt/EBITDA (x) 1,3 -4,6 -2,9
Le. adj. ND/EBITDA (x) 3,1 -3 -2,3
SEKm 2025 2026e 2027e
Sales 223 209 225
COGS -55 -50 -53
Gross profit 167 159 172
Other operating items -182 -153 -158
EBITDA -15 5 14
Depreciation and amortisation -14 -13 -9
of which leasing depreciation N/A N/A N/A
EBITA -29 -7 5
EO Items -10 0 0
Impairment and PPA amortisation 0 0 0
EBIT -29 -7 5
Net financial items -4 1 0
Pretax profit -33 -6 6
Tax -1 -2 0
Net profit -34 -8 6
Minority interest N/A N/A N/A
Net profit discontinued N/A N/A N/A
Net profit to shareholders -34 -8 6
EPS -4,33 -1,04 0,73
EPS adj. -3,01 -1,04 0,73
Total extraordinary items after tax -10 0 0
Leasing payments 0 0 0
Tax rate (%) -3,8 -36,5 0
Gross margin (%) 75,2 75,9 76,4
EBITDA margin (%) -6,6 2,6 6,2
EBITA margin (%) -13 -3,4 2,4
EBIT margin (%) -13 -3,4 2,4
Pre-tax margin (%) -14,7 -2,9 2,6
Net margin (%) -15,3 -3,9 2,6
Year N/A N/A N/A
Sales growth (%) -17,1 -6,1 7,8
EBITDA growth (%) -214,8 -137,1 156,9
EBITA growth (%) 803,6 -75,3 -175,1
EBIT growth (%) N/A -75,3 -175,1
Net profit growth (%) 1213,8 -76 -170,5
EPS growth (%) N/A -76 N/A
ROE (%) -62,9 -26,8 19,1
ROE adj. (%) -43,7 -26,8 19,1
ROCE (%) -52,2 -10 31
ROCE adj. (%) -33,7 -10 31
ROIC (%) -126,8 -114,1 -217,5
ROIC adj. (%) -82,9 -114,1 -217,5
Adj. earnings numbers N/A N/A N/A
EBITDA adj. -5 5 14
EBITDA adj. margin (%) -2,1 2,6 6,2
EBITA adj. -19 -7 5
EBITDA lease adj. -5 6 15
EBITA adj. margin (%) -8,5 -3,4 2,4
EBITDA lease adj. margin (%) -2,1 2,9 6,4
EBIT adj. -19 -7 5
EBIT adj. margin (%) -8,5 -3,4 2,4
Pretax profit Adj. -23 -6 6
Net profit Adj. -24 -8 6
Net profit to shareholders adj. -24 -8 6
Net adj. margin (%) -10,6 -3,9 2,6
SEKm 2025 2026e 2027e
Goodwill N/A N/A N/A
EBITDA -15 5 14
Other intangible assets 28 15 7
Net financial items -4 1 0
Tangible fixed assets 0 0 0
Paid tax 1 -2 0
Total other fixed assets 4 4 4
Right-of-use asset N/A N/A N/A
Non-cash items 3 2 0
Fixed assets 32 20 11
Cash flow before change in WC -15 7 14
Inventories N/A N/A N/A
Change in working capital 1 0 1
Receivables 39 37 38
Operating cash flow -14 7 15
Other current assets 13 12 13
Capex tangible fixed assets 0 0 0
Cash and liquid assets 15 21 36
Capex intangible fixed assets -3 0 0
Total assets 98 90 98
Acquisitions and Disposals 0 0 0
Shareholders equity 34 27 33
Free cash flow -17 7 15
Minority N/A N/A N/A
Dividend paid -10 0 0
Total equity 34 27 33
Share issues and buybacks 0 0 0
Long-term debt 0 0 0
Leasing liability amortisation N/A N/A N/A
Other non-cash items 3 0 0
Total other long-term liabilities 0 0 0
Pension debt N/A N/A N/A
Short-term debt N/A N/A N/A
Convertible debt N/A N/A N/A
Accounts payable 10 10 10
Leasing liability 0 0 0
Other current liabilities 55 53 55
Total liabilities and equity 98 90 98
Net IB debt -19 -25 -40
Net IB debt excl. pension debt -19 -25 -40
Net IB debt excl. leasing -19 -25 -40
Capital employed 34 27 33
Capital invested 15 2 -7
Working capital -13 -14 -14
Market cap. diluted (m) 64 64 64
Net IB debt adj. -15 -21 -36
Market value of minority 0 0 0
Reversal of shares and participations 0 0 0
EV 50 43 28
Total assets turnover (%) 173,6 221,4 239,2
Working capital/sales (%) -5,2 -6,4 -6,1
Financial risk and debt service N/A N/A N/A
Reversal of conv. debt assumed equity N/A N/A N/A
Net debt/equity (%) -55,7 -92,1 -121,4
Net debt / market cap (%) -29 -39 -62,2
Equity ratio (%) 34,1 30,2 33,7
Net IB debt adj. / equity (%) -43,2 -77,6 -109,4
Year N/A N/A N/A
Current ratio 1,02 1,12 1,34
EBITDA/net interest 3,8 4,8 35,1
Net IB debt/EBITDA (x) 1,3 -4,6 -2,9
Net IB debt/EBITDA lease adj. (x) 3,1 -3,9 -2,6
Interest coverage 6,2 1 2,6
SEKm 2025 2026e 2027e
Shares outstanding adj. 8 8 8
Diluted shares adj. 8 8 8
EPS -4,33 -1,04 0,73
Dividend per share 0 0 0
EPS adj. -3,01 -1,04 0,73
BVPS 4,27 3,47 4,2
BVPS adj. 0,72 1,5 3,34
Net IB debt/share -1,85 -2,7 -4,6
Share price 8,2 8,2 8,2
Market cap. (m) 64 64 64
P/E (x) N/A N/A 11,2
EV/sales (x) 0,2 0,2 0,1
EV/EBITDA (x) -3,4 7,9 2
EV/EBITA (x) -1,7 -6,1 5,3
EV/EBIT (x) -1,7 -6,1 5,3
Dividend yield (%) 0 0 0
FCF yield (%) -26,2 10,4 23,2
Le. adj. FCF yld. (%) -15,4 3,7 14,3
P/BVPS (x) 1,92 2,36 1,95
P/BVPS adj. (x) 11,35 5,45 2,45
P/E adj. (x) N/A N/A 11,2
EV/EBITDA adj. (x) -10,5 7,9 2
EV/EBITA adj. (x) -2,6 -6,1 5,3
EV/EBIT adj. (x) -2,6 -6,1 5,3
EV/CE (x) 1,5 1,6 0,9
Investment ratios N/A N/A N/A
Year N/A N/A N/A
Capex/sales (%) 1,4 0 0
Capex/depreciation 0,2 0 0
Capex tangibles / tangible fixed assets 2,1 34,4 0
Capex intangibles / definite intangibles 11,4 0 0
Depreciation on intang / def. intang 50,1 80,8 128,3
Depreciation on tangibles / tangibles 65,4 41,3 0

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Main shareholders -

Main shareholders Share capital % Voting shares % Verified
Hanover Investors 19.3 % 19.3 % 28 Sep 2026
Ulrich Boyer med närstående 18.4 % 18.4 % 28 Sep 2026
Elementa Management 13.7 % 13.7 % 28 Sep 2026
Olle Jakobsson 6.4 % 6.4 % 28 Sep 2026
Göran Nordlund (Fore C Investments) 4.6 % 4.6 % 30 Jun 2026
Avanza Pension 4.3 % 4.3 % 28 Sep 2026
Aktia Asset Management 3.8 % 3.8 % 28 Sep 2026
Nordnet Pensionsförsäkring 3.2 % 3.2 % 28 Sep 2026
Björn Nordenborg 1.7 % 1.7 % 28 Sep 2026
Demijan Panic 1.4 % 1.4 % 28 Sep 2026
Source: Holdings by Modular Finance AB